Part Three of How to Select the Right Collab Set for your Goal
As we pointed out in Part Two of How to Select the Right Collab Set for your Goal, influencer marketing is inherently collaborative and it’s up to the business and influencer to develop their campaign plan together. However, if you’d like to increase your audience or conduct market research there are very specific methods we’d recommend. But first (in case you missed Part 1), you may want to start at the beginning of this three-part series.
Giveaways are helpful to spread awareness for new products or a special promotion. It is important to note that not all followers gained from giveaways will stick around after a winner is chosen.
It’s necessary to note that follower counts must be taken within the context of engagement.
That being said, giveaways are a popular method of attracting new audience to your brand while simultaneously introducing them to your products or services.
The first key to an effective giveaway is to pool your resources with a co-sponsor for a larger audience which will yield entries and a bigger, more incentivizing prize
The second key is to clearly define your submission requirements.
There are a few ways to host giveaways but the common entry rule is always: follow the hosts for a chance to win.
Otherwise, photo contests are a popular form of Instagram giveaways in which every participants submits a photo using a contest-specific hashtag.
One of the best ways to extend your reach is to collaborate with 4-5 other businesses or influencers perhaps each with their own unique prize to giveaway. Require contest participants to follow every sponsor and comment on the image of the prize they’d like to be considered for; winner is drawn from a lottery. No matter which platform you use, be sure to follow its contest guidelines. Facebook, Instagram, and Twitter all vary in terms of permissible solicitation.
Market research is an integral component to both product development and testing campaigns prior to a massive launch. Within the context of Muses, there’s no easier way to directly communicate with both customers and your target audience than through an interest group.
Interest groups within Muses are an opportunity for direct and open communication. The difference between collaboration groups and interest groups boils down to expectations and results. Interests groups aren’t campaign-based. They act as a resource for anyone to pool their resources or perpetuate a discussion. For example, if you’re a fitness instructor, you may want to start an interest group for members to share their training tips! Collaboration groups are goal-oriented. When you create or join a collaboration group, you’ve got a timely plan you’d like to execute and specific results you’d like to track.
With an interest group you can:
- Share relevant industry or press contacts
- Exchange content for peer reviews and notes
- Ask for advice from established influencers and marketers
- Receive direct customer feedback
There you have it. For more details on how to execute your goals—visit our best practice guide: How to Make the Most out of Muses.
BY COLLEEN PATTERSON