BY SAMANTHA LEBBOS

More than 500 million Tweets are composed each day on Twitter and 80 million photos are shared daily on Instagram. In other words: making a mark on the world through social media can be tough.

We’ve gone ahead and rounded up some of the best social media marketing books to help improve your Instagram strategy and keep you focused on improving your brand. At the very least, take it as a nice summer reading list. 

1. Likeable Social Media by Dave Kerpen

For those determined to make a name for themselves on Instagram, we’ve found a book perfect you. Kerpen uses clear how-to instructions and provides you with all of the information and tools necessary to engage customers in a digital world.

2. Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat by David Kelly

Here, Kelly reveals techniques to rapidly increase followers and effective strategies to maximize your presence at social media sites.

3. “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk

In “Jab, Jab, Jab, Right Hook,” Vaynerchuk highlights how stories change on each platform and walks you through how to adapt your story accordingly.

4. “Epic Content Marketing” by Joe Pulizzi

If you’re a content marketer, this book is a must-read. Pulizzi walks you through the steps of creating content marketing strategies to engage your customers. 

5. “The Art of Social Media” by Guy Kawasaki & Peg Fitzpatrick

Are you a social media beginner or a professional looking to improve? Authors, Guy Kawasaki and Peg Fitzpatrick teamed up to give readers a strategy for creating a foundation, building assets, and attracting followers: everything from start to finish. 

 

6. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

To create engaging content, you must know how to write directly to your audience. In this book, Handley gives insightful guidance on how to write like a pro and develop high-quality content that gets results. The book covers everything from grammar and organizing ideas to creating a clear and compelling brand.

Whether you’ve been a social media influencer for years or are just starting out, the perfect book can help you expand your online brand like you’ve never imagined.

Just remember: in order to understand the significance of social media marketing, reading books is one of the best practices!

Samantha Lebbos is the founder of the entertainment news website Celebrity Slice, a writer, and media personality. She enjoys short walks to her fridge, petting dogs, and connecting with people through her written work. 


MUSES MUST-READS