Consider the micro-influencer. Definitions vary, but the average micro-influencer maintains between 10K-200K social followers a day. Mega-influencers maintain over 1M social followers on the day-to-day, celebrity status.
Marketing efforts using micro-influencers repeatedly result in the best balance between reach, engagement and conversions. The increase in popularity surrounding micro-influencers is mostly because of the mutual level of loyalty that they share with their audiences. They’re accessible, authentic, and they remind us of our friends.
Imagine activating hundreds of micro-influencers to seed your content at once. Rather than relying on one mega-influencer to post about one of your products to their million followers, you’ve initiated a ripple of content repetition that actually generates engagement. For the price of one mega-influencer endorsement, you can generate 200x the content with a much higher likelihood of qualified leads. That’s where we’re headed.
If you’re a professional photographer like the participants of our contest you’d have jumped on the opportunity to win that top level gear — hundreds of thousands did! Initially posted on the Pursuit of Portraits and MUSES social channels at 9 p.m. EST. the results poured in over night. Within 12 hours we collectively attained:
- 851,525 impressions
- 690,907 organic reach
- 17,562 likes
- 497 comments
- 218 posts
- 2.6% engagement
That’s social at scale: tapping into thousands of voices simultaneously whose own voices ripple on through to their friends.
With online advertising alone, specifically influencer marketing, small businesses can target specific demographics and geographic regions; reaching thousands of potential customers online at once. We connected to a niche photography community: professors of portraiture.