5 Simple Ways to Keep your Muses Group Active and Engaged

5 Simple Ways to Keep your Muses Group Active and Engaged

We all are very busy with our creative work: editing videos, writing blog posts, planning and producing our next piece of share-worthy content. That's why making a group on the Muses app is the easy part! Getting your group members to be active and engaged, on the hand, may be a little trickier than you think.

Here's how to get your Muses app group moving and grooving: 

Here's a Simple Exercise for Avoiding Tired and Overdone Content

Here's a Simple Exercise for Avoiding Tired and Overdone Content

Let’s face it. OOTD or “outfit of the day” photos are easy and popular but they're rarely original: a painted wall, a big smile, titled head, cute dress or a cityscape, sunglasses, glance off camera. A quick search of #OOTD within Instagram yields more than 131 million hits. 

It takes work to craft original content, especially within the fashion-blogger community. So, here's a simple fix.

How Do I Determine the Right Hashtags?

How Do I Determine the Right Hashtags?

Simply put: a hashtag is a social discovery tool and one of the surest means of gaining followers—that is, if you know how to use them correctly. Below we've answered a handful of common questions, particular to Instagram but which can be generally applied to your hashtag strategy across platforms. 

Is Email Marketing for Social Influencers?

Is Email Marketing for Social Influencers?

Email marketing is a great way to stay in regular, active communication with your followers as you continue to build out your own social influence — yet very few social media influencers actually use it.

 

You may think that social media content provides the greatest exposure for your brand when in truth, everyone’s checking their email more often than their Twitter.

What are you waiting for! It’s time you started putting good use to the emails you’ve collected on your site. 

The 5 Elements of a Successful Facebook Ad

The 5 Elements of a Successful Facebook Ad

Facebook ads are a great way to convert followers to clients, build your newsletter, sell products and services, and grow your audience. The best Facebook ads have several key elements to create high-conversions at an affordable rate. In this post, we’ll explore the 5 things you need to have an ad that works each and every time.

3 Steps to Ensure Your Instagram Takeover Takes Off

3 Steps to Ensure Your Instagram Takeover Takes Off

Instagram takeovers — sound aggressive but in truth are a fun and simple way to get your brand in front of an unique audience. All you have to do is choose a partner (be it friend or employee or customer) and let them take the reigns of your brand’s content for the week or day or hour.  

How do I Determine Influencer ROI?

How do I Determine Influencer ROI?

It's finally time for the third and final installment of our series on "What is Influencer Marketing?" We've left your most pressing question for last: how to determine your ROI. 

Meet the Sustainable Clothing Company That Plans to Never go out of Style

Meet the Sustainable Clothing Company That Plans to Never go out of Style

Today, fashion is the latest consumer industry to embrace the mantel of eco-friendly. From landfills overwhelmed by unsold or barely worn fast fashion to the dire conditions of factory workers — there’s plenty we need to work on.

 

For Jayesh Badota, a practical starting point is with the actual material of clothing itself; his Clothing Company is one of the newest producers of ethically sustainable fashion to offer 100% organic and pesticide-free cotton.

How Much Should I Pay an Influencer?

How Much Should I Pay an Influencer?

Welcome to the second installment of: What is Influencer Marketing? Today we've demystified how to measure influence and determining an appropriate cost for influencer services. Let's get to it! 

What is Influencer Marketing?

What is Influencer Marketing?

While it hasn’t broken through to every industry, influencer marketing is well on its way there, having made leaps and bounds among fashion/beauty/lifestyle brands within the past few years.

For all of those savvy business owners rightly intrigued by this emerging marketing, here’s your answer to a few common questions:

  • What is influencer marketing?
  • What’s the value of influencer marketing?
  • How do I measure influence?

Here's Why Keisha Howard is the New Face of Geek Culture

Here's Why Keisha Howard is the New Face of Geek Culture

Keisha Howard is  a “closet nerd” who loves to play games. Well, maybe she used to be closeted.

Today Keisha is the proud and popular founder of Sugar Gamers, an open community which curates event and advocates for all find themselves underrepresented in geek culture.

Here's Your Best of BeautyCon NYC Recap

Here's Your Best of BeautyCon NYC Recap

Nearly 2 acres of booths and VIP lounges and panel stages and of course, the famous unicorn entryway, certainly kept us occupied for the entire day — and that’s not to mention the people we met along the way! 

The event was a spectacle in itself. So: 

For all those who couldn’t make it out to New York for the big weekend, we thought the least we could do was send you up with a quick photo recap of our favorite booths and most notable celebrity appearances. 

Here's What Makes Jenny Bess the very Best at DIY

Here's What Makes Jenny Bess the very Best at DIY

Jenny Bess is the founder of Sweet Teal, an original fashion and DIY blog in which every post features at least one did-it-herself accessory with plenty of images and instructions to match. Her taste is calm and simplistic with a bohemian edge.

Among our favorite concoctions she’s recently share are a gorgeous cross-front bodysuit that looks pulled straight from an Alice and Oak catalog and and placemat statement purse garnished in seashells. Tell us if you don't think her work looks store-bought.